esmeralda avellanedaJoke’s on you. Some thoughts about humor.All of which i’m not completely comfortable aboutJul 30Jul 30
esmeralda avellanedaYou’re making me uncomfortablesome thoughts on discomfort and how much risk you can take when doing contentJul 29Jul 29
esmeralda avellanedaLessons on Branding by Sartre and PessoaIf nothing makes sense, why name it?Jun 18Jun 18
esmeralda avellanedaLessons on brand strategy through loosely based quotesthe real takeaway from postgradsApr 24Apr 24
esmeralda avellanedaHOW TO BUILD A GHOSTSome thoughts on content finding, the materiality of words and writing.Apr 3Apr 3
esmeralda avellanedaBrands always need a storyStories bring people in. We love a good story. So much we like to hear not only stories about ourselves, but about others, about third…Feb 29Feb 29
esmeralda avellanedaHow can you tell if your problem is a communications problem?Not long ago, I stumbled upon an insight that now helps me navigate all kinds of situations. It came in the shape of a question:Sep 21, 2023Sep 21, 2023
esmeralda avellanedaDo organizational design and branding need to come hand in hand?We’ve been working on both and there’s an ongoing debate within the team: can we work on one without the other?Jul 13, 2023Jul 13, 2023
